For many women, using a serum is a big step in their anti-aging routine. For many, it’s the first plunge into luxury skincare product. Though they can be used daily, anti-aging serums have a deeper affect on your skin than a regular moisturizer. The active ingredients are more concentrated and are meant to have a more powerful result.

Like most anti-aging products, serums fight against wrinkles, smooth your complexion and give skin its fullness. One of the major ingredients in most serums is an antioxidant like vitamin C. As we know, vitamin C increases collagen production which gives skin its strength and elasticity. Many serums also work to moisturize the skin, as they have hydrating properties. Some skincare experts say that it’s better to use a serum than a moisturizer if you have oily skin, as it will hydrate the skin without overproducing oils.

Serums can be used in a number of different ways. Some are best for daily use, whereas others are more intensive treatments. They can also be used either day or night, though many use them at night as it gives their skin a break after their morning routines. We recommend using your serum after cleansing and before your moisturizer. It’s also important to remember a small dose of serum can go a long way. A small bottle will last you longer than you would think.