We have to admit, we don’t always think of men right away when we think of the beauty industry. But why not? Men want and deserve to look good, too.

So how can a man look his best? First and foremost, he has to take care of his skin. Everyday, you want to put your best face forward. And here are five tips from Silk Therapeutics to keep guys looking great.

Shave Right: You shave every day, so you should make sure to do it right. If you can, give your skin a little time to wake up in the morning. Leaving your shaving cream on for about five minutes beforehand will give you the chance to get the best results. When you do shave, go with the grain to avoid redness or ingrown hairs.

Stick with Unscented: Fragrance is a catchall in the skincare world that we highly recommend avoiding. Fragrance is a mix of synthetic chemicals that can wreck havoc on your skin. And the worst part is, the chemicals aren’t shown in the ingredient list because fragrances are considered trade secret. Instead, opt for products with essential oils.

Exfoliate: Exfoliation gets rid of the dead skin cells on the top layer of your skin and brings up healthy ones that give you a more youthful look. Look for a product that’s healthy – ideally with minimal ingredients. For those strapped for time, at home peels can be an easy way to keep exfoliation down to once a week.

Moisturize: Even though drinking enough water is crucial, sometimes your skin needs the extra boost. Moisturize after shaving or showering on damp skin to lock the moisture in. Find a moisturizer that suits your specific skin type.

Watch Your Diet: Watching what you eat affects more than your waistline. What you put in your body has a huge impact on skin, too. For example, too much sugar can lead to breakouts. We recommend upping the antioxidants to keep aged-looking skin at bay as well as getting the recommended eight glasses of water a day.